7 Ways Small Businesses Can Use a Single Video Over and Over Again

Running a small business means getting the most out of every investment—and video is no exception. A well-made video isn’t just a one-time tool. It’s something you can use again and again to connect with customers, build trust, and grow your business.

Here are seven smart ways to stretch the value of a single good video:

1. Put It Front and Center on Your Website

Your homepage or "About" page is often the first impression you make. A short video can immediately introduce your business, show what you do, and build trust—without making people read a word.

2. Share It on Social Media (More Than Once)

A good video isn’t a one-post-and-done situation. You can share it when it’s new, highlight it again during holidays or events, and keep it in rotation for ongoing posts.

3. Use It in Email Newsletters

Whether you're announcing a new product, thanking customers, or just staying in touch, a video can make an email feel more personal—and more likely to get opened and watched.

4. Show It Off at Events, Markets, or in Your Store

Setting up at a farmers' market or hosting an event? Playing your video on a tablet or screen helps grab attention. It can also loop quietly in your shop or office, telling your story while you help customers.

5. Send It Directly to New Customers or Partners

When someone expresses interest in working with you, a quick follow-up email with your video attached makes a strong, professional impression. It answers questions and builds confidence.

6. Use It in Paid Ads

If you run ads on Facebook, Instagram, or YouTube, you don’t necessarily need a flashy ad. A genuine, honest video often outperforms scripted ads because it feels more relatable.

7. Embed It in Your Google Business Profile

Adding your video to your Google listing helps you stand out when people search locally. It gives customers a quick, easy way to connect with your story right from the map view.

One Video, Many Jobs

You don’t need a huge marketing budget to make a real impact.A single, well-crafted video can serve you across dozens of touchpoints—helping you reach customers, partners, and your community again and again.

If you're ready to create something that keeps working long after the cameras are packed away, we’d love to help.