How to Tell If Your Business is Ready for a Video

Not every small business needs a video right out of the gate. But if you’re growing, reaching new people, or trying to tell your story more clearly, the right video can make a huge difference—and it doesn’t have to feel overwhelming.

Here’s how to know when the timing might be right.

You’re Launching Something New

Opening a new location? Rolling out a new product? Offering a new service?That’s a perfect moment to bring video into the mix. A short, honest video creates energy around your launch and makes it easier for customers to understand what’s new and why it matters.

You’re Answering the Same Questions Over and Over

If you’re finding yourself repeating the same explanations—how your service works, what sets you apart, what to expect—a short video can help.It saves you time, clears up confusion, and builds trust by letting people hear and see it from you directly.

Your Website or Marketing Feels Dated

Even if your business is thriving, an outdated website or stale social media presence can send the wrong message.A fresh video instantly livens up your online presence—without needing a full rebrand. It shows that you’re active, proud of your work, and easy to connect with.

You’re Getting Found — and Need to Build Trust Faster

Website visits, social media followers, and referrals are growing. That’s a good sign.But interest doesn’t always turn into action unless people feel a real connection. Video helps bridge that gap—putting a face, voice, and story behind your business so new customers feel more comfortable reaching out.

Your Business Has a Story Worth Telling

If your business has family roots, community ties, or a journey you're proud of, a video can bring it to life in a way no written post ever could.People love doing business with folks who have heart—and video helps you show yours.

It Doesn’t Have to Be a Huge Production

You don’t need a commercial. You don’t need a script.All you need is an honest, well-made video that shows who you are, what you do, and why it matters.

If a few of these signs sound familiar, it might be time to start the conversation.